Principles of Marketing
About Lesson

Entrepreneurs

connect their creative ideas with the purposeful action and structure of an enterprise. 

  • Creativity: the ability to develop new ideas and to discover new ways of looking at problems and opportunities; thinking new things
  • Innovation: the ability to apply creative solutions to problems or opportunities to enhance or to enrich people’s lives; doing new things.

Characteristics of Entrepreneurs

  • Desire For Responsibility
  • Preference For Moderate Levels Of Risk – Risk Eliminators
  • Confidence In Their Ability To Succeed
  • Desire For Immediate Feedback
  • High Levels Of Energy
  • Future Orientation – Serial Entrepreneurs
  • Skilled At Organizing
  • Value Achievement Over Money